The Senior Generation (1915-35)
• Mindset: High work ethic, strong brand loyalty, and eagerness to save for the future.
The Forgotten Generation (1936-45)
• Mindset: High work ethic, strong independence.
The Baby Boomers (1946-64)
• Mindset: Rebellious against convention, beginning with their conservative parents, and extremely loyal to their kids. In the workplace, they want respect from younger workers and a flexible route into semi-retirement.
Generation X (1965-76)
• Mindset: Strong sense of entitlement. In the workplace, proper work-life balance is crucial.
The Echo Boomers (1977-94)
• Mindset: Self-absorbed, hotly competitive, and eager to spend money. They have an even stronger sense of entitlement than Generation X. They’re fiercely independent from growing up as latchkey kids and, too often, children of divorce. Enjoying life comes before work.
Original writing date June 21, 2005