A product pricing strategy is intended to provide a routine mechanism for consumer access to the value a product or service provides. The higher the value, the higher the pricing exchange. That’s obvious, of course.
But what’s not always obvious is that the product pricing strategy needs to be intrinsically routinized so that there is clarity in the consumer access to it. Once routinized, new value then offers non-routinized opportunities to create and collect additional revenue.
Original writing date: March 1, 2007