The process of going from good to great is evolutionary, not revolutionary. It represents the sum total of incessant pushes – and consistent pushes – in the same direction every time. There is no one ‘a-ha’ that made all the difference. None of the companies could ultimately point to one single step. They could only point to it being evolutionary. Evolution is a whole different concept than change. Morphing is a whole different concept than evolution. Morphing is deliberate evolution. The various steps, when then accumulated, produces the breakthrough.
• Build up/breakthrough process
• Plot an internal goal, say 20% growth per year, while at the same time creating an internal goal, say 40% per year, and use the difference to fund R&D in entrepreneurial areas which will generate the greatest return.
• The accumulation of visible results will have people lining up, energized by the results, which then builds momentum for the organization.