Orlando Sentinel’s Central Florida 100: EMBRACING ZOOM

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While I knew what Zoom was prior to the pandemic, its scalability wasn’t apparent. Once we were sequestered, Zoom became the preferred channel of communication – reinforcing what Marshall McLuhan said years ago: “The medium is the message.” A year later, my daily routine has changed dramatically. Today, I have occasional sit-down meetings with locals, but they are few and far between. And, for most others spread across the country, it is no different than a client or business associate blocks away. At the office, I have been deemed an official “Zoomer,” and, right or wrong, that won’t be changing any time soon.

Originally posted for the Orlando Sentinel’s Central Florida 100.


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