Orlando Sentinel’s Central Florida 100: SEAWORLD SETTLEMENT

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SeaWorld blackfish lawsuit

While the legal context of the lawsuit SeaWorld settled was that former executives at SeaWorld had violated securities laws and hurt investors by denying the negative impact of the “Blackfish” documentary even though they knew the backlash was devastating business, there is a larger takeaway worth noting: truth is inevitable. When a company confronts a problem, there is really only one playbook to address it: acknowledge the problem, fix it as rapidly as possible, and then move on. Johnson & Johnson, during the Tylenol incident, was the poster child for how to do it right. Boeing, with its 737 Max, and SeaWorld, with its captive orca, were not.

Originally posted for the Orlando Sentinel’s Central Florida 100.

Image source: www.time.com


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