The Golden Arches had a busy week. On the food front, a sausage burrito for $1, a Bacon McDouble for $2, and a Happy Meal for $3 may not represent a recipe for profitability for the iconic franchisor. On the other hand, McDonald’s Dollar Menu does represent a commercial strategy which, simply put, highlights… Read more.
Originally posted for the Orlando Sentinel’s Central Florida 100.
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