The Disney-Colin Kaepernick partnership to produce and distribute content focused on social and racial topics is not only a forceful strategic move to position Disney in the country’s self-examination of issues associated with systemic racism, police brutality and social injustice, but also an institutional acknowledgement of redemption for Kaepernick, whose talented football career was upended three years ago by his outspoken and unapologetic commitment to spotlighting those issue. With Disney’s depth and breadth and Kaepernick’s passion and life story, the partnership’s ambitious array of projects will provide an intelligent and nuanced commentary to contribute meaningfully to the national dialogue.
Originally posted for the Orlando Sentinel’s Central Florida 100.
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