Each and every person’s life has got to have some type of point of view. Some people are committed to building a company. Others are committed to building a family. Others are committed to public service. And yet others are committed to a solid marriage or relationship.
If we think about pure marketing propositions, it becomes almost axiomatic that it is impossible to market a product, service, or person without identifying and maintaining not only a point of view, but a consistent point of view throughout.
At the same time, each one of us lives our entire lives. Can we actually live an effective life without creating a point of view for our life looks like? A point of view which we not only create at the outset, but will unify and strengthen through time.